Content is King, but Context Rules the Experience

content vs context
content vs context

Curated via – on Zebedeerox’ ezine, Social Sharing SEO

Have you ever listened to someone speak and thought, this guy or girl gets me? Or seen an ad that resonated with you on a gut level? It’s not magic, ladies and gentleman.

I think we’ve all seen those types of ads – they’ve cost thousands, are crammed with action and verbiage, but the instant the game’s back on the advert’s still in your head but you’ve got absolutely no idea what the ad was promoting.

To an extent, blogging is identical.  You’re waxing lyrical about a product or a passion but, if your audience is not 100% up with the pace of that niche, are you assuming too much of them if you don’t relate within your piece how it’s relevant to them?

As Bryan points out, as backed up by Ileane Smith, you have to step away from the article and address it as an outsider – not just think outside the box to deliver the message in a way your audience will appreciate, but step outside of you to see if you’ve achieved what you set out to do.

In effect, you are the translator.

You have thought of something yourself that’s been rattling around inside your noggin for a few days and it’s now got to the point where that thought just will not stay under wraps any longer.

Or, you’ve seen a related article to your theme, but you want to write it in a way that shows the benefit of the original idea in addition to the added value that your niche brings to that piece.  If you’re not adapting it, you may as well just post the link and say, “Here, followers, I can’t be bothered to put my insight into the article, but you’re more than welcome to have a pop, yourself.”

Bryan’s five rules here serve everyone looking to make an impact on the web well:

1. Put some thought into your article – give it time to grow.

2. Know where you’re going with it – its point.

3. Take your time over it – if you think anything of your reputation and your followers, give your article the time it deserves

4. Don’t assume – if you’d not seen the original article/had the brainwave, would your article reflect your message?

5. Falling on deaf ears – what does your audience respond to?

And this little bit I love, Bryan’s “Key takeaway” – it’s a call to action, without coming across as arrogant or bossy, just underlining the benefit your existing/new followers could experience for reacting positively to the article’s message.

I read a lot about content, much of it the same re-hashed stuff or even just Scooped by a curator who can’t be bothered to provide a decent coverboard.  This article is one of the most practicable and informative that I’ve read for an age.

Please feel free to share the love – there’s plenty in this post.


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