I was just over at Neil Patel‘s site reading his post about A simple plan for writing a powerful blog post in under two hours. Whilst there’s some extremely valid information contained in the post, it made the process all seem a bit too easy. In some of the methods listed, the post did rather gloss over some of the pitfalls.
I was going to post the below comment as an addendum to his article. But, to be honest, I’ve not got a relationship with the guy, we’re not in a mosh pit and he may or may not have taken my comments kindly. Even though they are intended to come across in a 100% constructive manner.
I’ll not go into detail about his post – the link’s above if you wanna go check it out. Like I say, much therein has mileage. But it is worth tempering that information with the following, in my humble opinion:-
Hi, Neil. Decent post, bud.
However, there are a couple of things you’ve omitted about swiping someone else’s content – sure, you may be familiar with the etiquette and legalities, but some of your readers and newbie followers may not be, let alone the consequences of it.
Content – okay, you’ve found a couple of articles that you’d like to use as the basis of your post. What next?
Consider this: if you have a following within your niche, it’s also likely that your readers follow similar – if not the same – sources that you’re taking your base article from.
You must adapt that source content to the theme of your own blog. If not, you risk losing credibility by simply re-hashing the original blogger’s work and re-branding it as your own. If you’ve not tailored its message to suit your own loyal readership, they will catch on.
Images – be careful when using any image source about the license attached to the jpeg, png, whatever format your desired image is in. If the owner of the image requests a link back and/or credit for the photo in lieu of payment, such as the share alike license on the image below, make sure you do.
Most images are copyrighted just like content, although some do fall under licenses granting their use for non-commercial purposes. Wikimedia, for example, is quick to warn us that not all of its images are commercially free to use.
You wouldn’t like someone swiping your work without permission, so don’t do it to anyone else. You also run the risk of being served with a DMCA takedown request and a possible fine for repeated offence(s).
And lastly, as Elance was mentioned for editing, ask yourself this: how much is your time worth?
If you’re spending five hours on a blog post at – I dunno, what would you work for? $10/hr? $15/hr? – say $10/hr as a minimum – that’s $50 dollars that post has cost you.
If you’re going to Elance to get the editing done anyway, why not turn the whole article over to a pro-writer from the start?
To ensure you get quality content in return, provide the freelancer with:
- your blog URL so that the pro-writer can appraise your style, theme and target audience,
- the URLs for your base concept/material
- URLs for any images you’d like to include (check license)
- long and/or short-tail keywords you’d like included and their frequency
- word count
Even if the writer charges $30 for the article, you’ve saved 40%/$20 and got the five hours back that you would have spent agonising over the post. This is time in which you can do something much more productive if blogging’s not your strong point, i.e. Internet marketing.
If you’re looking for the quickest way to write a blog post by the most cost-effective means, hiring a professional writer has got to be one of your options. It is called outsourcing and all entrepreneurs do it. Not just for writing, but for all things that do not play to their strengths.
That is why entrepreneurs make so much money: by freeing up as much time as possible to do what they’re good at, meanwhile empowering others to be a most valuable resource towards the end result, plus building relationships for the future.
Outsourcing can be a toughie to get your head around, predominantly as there is a physical cost involved. But those maths speak for themselves.
And there, folks, endeth today’s lesson.
Please feel free to add your two-penneth in the comments, below.