How can I increase the SEO of my application on the Play Store?

The best way to optimise for Google Play store? Build your brand off-site, first »

Answer by Jason Darrell:

Hi, Usman Khan.
I really can do no better than point you to a couple of authoritative articles on the topic for the specifics:

However, for the name of your app and by your question, I think you need to go beyond relying on the PlayStore alone for adoption of your app.

Let me explain? Cool.

The first problem I think you have – and probably the biggest for your specific issue – is that the two words that make up the name of your application are very generic. More about branding below.

But, if you want to leave the name as it is, try a different tack on your description. Rather than bombard the user with hypothetical questions, I’d go into specific detail about what the app does.

Leave the hypothetics for your off-page promotion (again, more below) and leave the ‘sales pitch’ out, as your content reads at present.

I’ve read the description three times and I’m still not entirely sure what your app does (or the purpose of it), if I’m honest. Sorry.

The reason your app may not be ranking highly, apart from its generic name, is this clause I spotted in the SEJ article and its connotation with your current description/app title:

Special Note: Google clearly states that any “Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension.” Tread carefully here.


Branding – less of the generic engineering, please

If I were you, the first thing I’d go is go back to the drawing board and think of a name that separates your app from all the other ‘sharing apps’.

As it is, without a known brand behind it, ‘AppShare’ gets gobbled up in the stream of queries for ‘sharing apps’. Enter ‘cola’ into a search engine and you could get a number of results first. Enter ‘Coca-cola’ and there’s only going to be one website in first spot, right?

That said,  you do probably want to include the term ‘sharing apps‘ in your PlayStore description, at some point.

image/publicity credit, from your link: Android Apps on Google Play

Another element you might want to build in, as this is Android, is the ability to log on with your Google account, too. Just a thought. ☺

Anywho, once you’ve decided on a real kick-ass name, next, think of all the reasons someone would want to share their app list, i.e. use your product.

Why would someone view a list of recommendations from others when most Android users have a shortcut to the PlayStore on their device, where the search facility is usually pretty good? I mean, it is Google we’re talking about, after all.

And, assuming that the facility to log in with Google is made available, Google will have a pretty good suggestion list of its own, based on what they know about the user.

These are tough questions, but by answering them and highlighting their benefits, you will attract more relevant customers.

Beyond Google Play SEO

Once you’ve branded it and come up with an utterly unique but concise and relevant PlayStore description, start promoting your product beyond the PlayStore.

A great idea would be to tell your story – on a blog, Facebook/Google+ page, wherever – of why you felt the need to create the app in the first place, including:

  • What was it about the existing apps that didn’t do the job you were trying to do?
  • Which scenarios are best suited to potential users of the app?
  • Where and how will they get the benefits of using it?
  • What prize does ownership of your app bestow upon those who download it?
  • and include examples of you using the app with your friends IRL situations – photos, screenshots, you out there using your app.

People in the real world don’t just rely on Google for business (although some businesses seem to think that attracting Google traffic is the only marketing they need to do???).

Those who succeed find people whose problems their service or product can help, highlight the benefits and gauge their feedback/interest/reaction.

It’s really funny. I was just reading an article on projectmavens about authors who think that once their book’s finished, that’s the work done. It’a so not.

With so many independent publishers, in today’s hyper-connected world, most creatives have to be their own marketing engine, too.

You could say the same about apps. Yes, it’s a different medium, but I think  you’ll see the relevance and find the read inspiring:
Developing Natural Audience – A Correspondence with Rachel Thompson

In addition, here’s a blog post about ‘getting known’ on social media:
How do I get known or promote my online profile?
which includes a link to a 12-step ‘how to do social media’ guide right here on Quora:
Jason Darrell’s answer to How should I stop my self-promoting on social media?

I’d love to say that it will be easy. But as a writer to a digital audience myself, I’ve learned the hard way that the work is not complete once the product is ready and the publish button is pressed, it’s only the beginning. All the very best.

The full answer on Quora is here » How can I increase the SEO of my application on the Play Store?


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